Does your website match the professionalism of your
Is your product the best in your World? How do your customers answer that question? Knowing what is most important to your customers will allow you to optimize future product offerings.
How are your customers? How many of them are there? How do they perceive you? How can we change how they perceive you?
What does your physical space say to your customer? What does it mean about their willingness to buy your product?